Marketing your business online using Social Media is a great way to increase traffic to your site, raise awareness of your brand and engage with your customers. However Social Media also provides a platform for your customers to tell you (and everyone else) exactly what they think of you!  This Managing your Online Reputation training course provides a comprehensive guide to monitoring discussions about your brand, responding appropriately to negative comments and making the most of your brand ambassadors.

We will cover how to use TripAdvisor to grow your travel business whether you are a hotel, tour operator, resort and bed and breakfast or other businesses.  Let us empower and enable you to unleash the potential of Digital Media for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand reputation on Digital Media.

 Managing your Online Reputation – Course content

• Why should every brand care about Online Reputation?
• Know which tools to use for brand, sentiment and Online Reputation monitoring
• Know how to engage with customers and make the best use of brand ambassadors
• Use TripAdvisor to grow & market travel/ hospitality business
• Understand ZMOT or Zero Moment of Truth in Travel Marketing
• Develop deep understanding about TripAdvisor Guidelines
• Learn about submitting your travel business to TripAdvisor
• Learn to use Management Centre, to respond to negative and positive reviews
• Learn about Paid and FREE TripAdvisor Marketing Tools
• How to create & execute Online Reputation Management strategy?

 Managing your Online Reputation – Course benefits

By the end of the training course participants will have an understanding of:

• The importance of online reputation management
• The benefits and pitfalls of Social Media Marketing
• How to monitor their own brand as well as others online
• Maximizing brand ambassadors
• Using TripAdvisor to its full potential
• Online Reputation Management strategy

Managing your Online Reputation – Course details

Date	Time	Venue	Max Number
29th September, 2016	10.00am – 5.00pm	Ballina Library	15

 To book this course:

Spaces are limited so booking is essential!

Contact Anne Marie Flynn    T: 096 70905        E: [email protected]

Who should attend?

This training course is aimed at anyone who is responsible for marketing a tourism business.

Cost:

Fully subsided by Fáilte Ireland.   A light lunch and refreshments are included.